Posts Tagged ‘Web Consumers’

Jeff Johnosn Underground Training Lab

Thursday, October 9th, 2008

I am very happy today because Two days ago google updated. My website PR Increase from 1 to 2 and also get so much different in SERPs.
Source: feeds.feedburner.com

Global and UK Business Directories
Forum: Other Directories Posted By: ms4u Post Time: October 9th, 2008 at 10:11:48 am

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Source: forums.seochat.com

Simple Text Ads are Still Most Popular Online Ads

iPerceptions has released data showing which online advertising methods are most popular with consumers.

  • 25% are likely to click on simple text ads
  • 20% are likely to click on display ads follow
  • 20% are likely to click on right banners
  • 12% are likely to click on top banners

Video ads remain unpopular, with only 11% of consumers likely to click on them. But if you do use video ads, the audience segment most likely to click on them is the under 25 set, which account for 1/3 of the video ad watching audience

Jonathan Levitt, vice president of marketing at iPerceptions. Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know with certainty what consumers want and expect from their online experience.

Related Reading:
Local Online Advertising Does Best on Local Media Sites
Online Ad Spend Intact Despite Weakening Economy
eMarketer Releases Mobile and Online Advertising Projections


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Search engine submission

Thursday, July 17th, 2008

has an excellent Q&A with Google’s Tim Armstrong. Here are some choice excerpts that show where Google’s headed and why.

Canadian Business: What are some other emerging trends you’re seeing in Internet advertising?

Tim Armstrong: Social networking will be a big part of online advertising in the future. There’s also going to be a lot more analytics beneath Internet advertising. It’s still hard to measure how different types of online ads and targeting techniques affect a consumer’s perception of a brand. We’re also excited about mobile opportunities.

CB: How big could mobile advertising become for Google?

TA: It will vary depending on the country. For example, in some developing countries, the infrastructure is being built more for cellphone access than stationary computer connections, and some people are skipping the computer generation altogether. We’ve done a lot of mobile testing in Japan, which has done a nice job of building high bandwidth access for cellphone users. I don’t think one mobile search will eliminate one computer search or interaction on the web. Consumers have different needs when they’re using those devices.

CB: How will the advertising industry change in the future?

TA: Advertising over the last 50 years has been about coming up with a big idea, planning around it for a year, then launching a six-month or year-long campaign for a product or service. In the future, advertisers will come up with 10, 100 or 1,000 creative messages for their products and services, then run, test and optimize them in real time. Campaigns won’t be based on a time schedule, but on consumer behavior patterns.


Source: feeds.searchenginewatch.com

creative ways of search engine marketing
depend on following factors: 1) Marketing is a three-syllable word 2) Few limitations 3) Identity Continuity 4) Trade Publications 4) Promotio
Source: forums.searchenginewatch.com

AdWords Keyword Tool Now Includes Search Volume Data
(URL=”http://www.searchenginejournal.com/adwords-keyword-tool-now-includes-search-volume-data/7258/”)http://www.searchenginejournal.com/adwords-keywor
Source: forums.searchenginewatch.com