by saying the study was misleading. Here are their main points:
- Ad prices are not set by Yahoo! or Google, but by advertisers themselves
- Yahoo! won’t be able to see the current auction prices for Google ads, just as Google won’t be able to see Yahoo’s prices
- The report mistakenly assumes that Yahoo! will serve Google ads for as many of its search queries as possible. This contradicts Yahoo’s own statements that their plan is to serve Google ads on search results pages where they have few relevant ads to serve.
- The report includes a misplaced focus on cost per click (CPCs) rather than the more important measure for advertisers — return on investment of their advertising dollar.
- the study fails to take into account that fact that Yahoo! shows significantly more ads per page than Google
I’m sure the analysts will be split on whether they agree with Google or not.
But one thing Google is getting wrong is the timing. This week’s fast collapse of companies in the financial market and the mortgage problems that have plagued the U.S. for a year now are only reminders of the great risks associated with companies becoming TOO BIG.
Of course, forging an ad deal with Yahoo is not the same as taking on irresponsible loans, but consumers, Wall Street, and the feds are undoubtedly wary of big promises made by big corporations. And Google has become just that in a short 10 year time frame.
Even without the current mess, antitrust concerns abound. And while Google may have permeated our culture, for some the side effects of such power have been extremely costly.
In a week after a devastating hurricane and financials falling left and right, Google is not exactly demonstrating sensitivity to the current consumer and regulatory climate by supporting their desire to expand their overwhelming majority market share even further.
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Google settled with a UK-based anti-abortion group who had sued them for not allowing them access to advertising for abortion keywords, the Times Online reported. And will now allow anti-abortionist to advertise along with Planned Parenthood and other pro-abortion advertisers.
I checked the UK results and none have yet to start advertising as of yet.
Is this the way to make Google change their edicts? Obviously in the case of advertising where only one side gets to play stacks the deck and offers the opposition a chance to challenge. Let’s see what other areas use this method to change some of Google’s restrictions.
As an aside, I would love to know how much money Google has put aside to deal with their never-ending legal issues. Wonder when United Airlines will weigh in with their law suit following the stock price drop last week?
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BuzzLogic is unveiling a new premium ad network specifically designed with bloggers in mind, and they’re launching it at this week’s BlogWorld & New Media Expo event in Las Vegas. The network was launched into beta in June.
Bloggers can apply to the network or are invited to join. They’re compensated with brand advertising based on their influence in conversations in the blogosphere.
We ve seen a strong correlation between campaign effectiveness and the quality blogs our technology is able to surface since launching our targeting platform last year now we re expanding our targeting approach to our own network of sites, said Rob Crumpler, CEO of BuzzLogic. In this fragmented media environment, it has become clear that a popular site isn t necessarily influential when it comes to niche subject areas. Many lesser-known blogs have the capability to deliver great advertising results, they re just not getting paid for it our technology helps correct that imbalance.
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Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? In today’s 