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Source: www.seochat.com

Online Security Fears Larger than Actual Risk, Survey Finds

In the wake of a Senate Commerce Committee hearing on online advertising and privacy, Mintel has released survey data revealing Americans are more concerned than they were 5 years ago about online security.

• 65% are more concerned than they were 5 years ago
• 28% are significantly more concerned than they were five years ago

But the actual risk is declining. The number of American identity thefts declined 12% from 2003 to 2006 (10.1 million to 8.9 million), according to US Justice Department data. Of the 8.9 million cases in 2006, only 8.3% of them were related to online activity, such as computer viruses, hackers or phishing. Mintel reports that less than 1% of emails they tracked were phishing scams.

The actual risk of having your identity stolen online is not as high as many people think, states Menke. Financial services companies are trying to reassure consumers of this fact, but our research suggests their marketing messages aren t sticking. Companies need to find innovative new ways to convince Americans that their identities are secure online and when using email.

Financial service companies already have a solid base to work from to achieve that goal. 71% of American adults report managing at least one financial services account online. The average American manages 3 financial services via email and the web.

Source: feeds.searchenginewatch.com

NowPublic Buys Truemors: Kawasaki Says It’s All True

TechCrunch is reporting that NowPublic has acquired Truemors, a rumor site launched by Guy Kawasaki in May 2007. NowPublic bills itself as a”participatory news site.” The startup has raised two rounds of financing. Kawasaki will serve on the company’s advisory board as well.

This is one acquisition rumor TechCrunch got right: Guy Kawasaki confirmed it on his blog and Twittered the buyout.

NowPublic is an unusual site to say the least. Besides a story on Sarkozy being behind a break-in, one of the top stories is Top 10 Porn Dreams of Filipino Men.

The terms of the deal aren’t being disclosed.

Source: feeds.searchenginewatch.com

SEW Experts: Link Building via Word-of-Mouth

Get people talking positively about your company or product and the links will follow. In today’s linkbuilding column, “Link Building via Word-of-Mouth,” Justilien Gaspard offers some tips on how to increase exposure, branding, and build links all at the same time.

» Full story

Source: feeds.searchenginewatch.com

has acquired Truemors, a rumor site launched by Guy Kawasaki in May 2007. NowPublic bills itself as a”participatory news site.” The startup has raised two rounds of financing. Kawasaki will serve on the company’s advisory board as well.

This is one acquisition rumor TechCrunch got right: Guy Kawasaki confirmed it on his blog and Twittered the buyout.

NowPublic is an unusual site to say the least. Besides a story on Sarkozy being behind a break-in, one of the top stories is Top 10 Porn Dreams of Filipino Men.

The terms of the deal aren’t being disclosed.

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that Microsoft and Yahoo were talking again. I was immediately skeptical. Recently, All Things Digital had called out TechCrunch as conducting piggyback reporting instead of doing their own heavy-lifting. While I thought that was a bit harsh (All Things Digital is a project of the Wall Street Journal, and quite frankly - who has their connections?), it came as no surprise that TechCrunch would attempt to break a big story.

Still, the mainstream press ran with the story. Surely, they had done their homework.

Maybe not.

This morning, Kara Swisher of All Things D explained why she didn’t run with the story: she couldn’t corroborate it. I read her story with a firm sense of “I thought so” until she said that her Yahoo and Microsoft sources “emphatically went out of their way yesterday which is not so typical to deny any talks were going on…”

Sounds like Ms. Swisher’s sources are protesting a little too much.

If talks have resumed, it sounds like they might be doing it the right way this time - keeping the conversation behind closed doors instead of blasting rhetoric through the press. But that might be a big IF.

Source: feeds.searchenginewatch.com

Content Syndication
This seems to be a hot topic! My question relates to posting articles on syndication sites. 1. We have two links in the ‘about author’ paragraph
Source: feeds.searchenginewatch.com

Best way to learn SEO?
I was looking for suggestions on the best way to learn SEO. Ideally I was looking for free or low cost videos that walk me through the various areas
Source: feeds.searchenginewatch.com

Google Joins the “Internet for Everyone” Initiative

Like a politician making campaign promises, Google has announced its involvement in the launch of the “Internet for Everyone” campaign. Unlike politicians, we actually know what the campaign is all about from the title and there’s a higher chance of Google carrying out this platform than politicians keeping their promises.

The “Internet for Everyone” campaign is based on four principles: Access, Choice, Openness, and Innovation. Yup, that sounds like Google. Here’s a brief history.

• In August of 2006, Google makes Wifi available for free in the city of Mountain View, California, where their headquarters are located.
• One year later, Google announces its plans to lobby for “white spaces” on unused TV spectrum, in the hopes of expanding wireless internet. Google has been very vocal about this push in 2008 as well.
• October 2007 - Google announces OpenSocial, a set of common APIs designed to work with social networks participating in the initiative.
• November 2007 - After months of speculation about Google releasing its own mobile phone, the rumors are laid to rest with the announcement of a mobile platform, Android. Google’s plans for open spectrum come into clear view.
• In March 2008, the FCC holds a spectrum auction. Though Google does not win, they bid high enough to force Verizon, the winner of the C block spectrum, to open the spectrum open to third-party applications and handsets. And just to let everyone know they’re paying attention, one month later Google releases a reminder to Verizon and the FCC to keep the spectrum open.
• Later that month, Google teams with MySpace and Yahoo to form the OpenSocial Foundation, to promote the development of cross-platform applications, driven by an open community.
• May 2008 - Google joins a coalition of investors supporting Sprint and Clearwire’s combining of their WiMax businesses.
• Last month, Google launches “Friend Connect,” which enables developers to create social media applications that can span several networking sites as well as be expanded to non-social sites.

Source: feeds.searchenginewatch.com

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Source: www.seochat.com

Google-Yahoo Search Partnership Today?

Google and Yahoo may announce a partnership this afternoon at 4:30pm EST / 1:30pm PST. At least, that’s the rumor coming from TechCrunch. Of course, this is the same rumor that the Wall St. Journal published on May 2, 2008.

There’s no question a Google-Yahoo partnership would throw a wrench into Microsoft’s merger plans to create MicroHoo. Billionaire investor Carl Icahn’s efforts to oust the current Yahoo management would also be derailed.

We’re skeptical there’s a billion dollars in cost savings through a Google-Yahoo search partnership. In the short term, it’s a Yahoo win.

In the long term, a search partnership would turn Yahoo into just another portal.

Source: feeds.searchenginewatch.com

Yahoo, Google Collaborate on Search Ads. Apocalypse Expected Soon.

In what must be one of the seven signs of the apocalypse, Yahoo and Google have agreed to extend the advertising tests they participated in last month to a broader-scale distribution partnership.

Under the agreement, Yahoo would outsource a portion of its search ad inventory to Google, and potentially to other providers in the future. Yahoo now has the option to display Google ads alongside its own natural search results and other Web properties in the U.S. and Canada.

Yahoo will select the search term queries and the pages where Google AdSense for Search or AdSense for Content ads will be shown. The deal does not affect Yahoo’s algorithmic search.

Yahoo expects the deal to improve monetization of its pages, potentially adding $800 million in annual revenue. In the first 12 months following implementation, Yahoo expects the agreement to generate an estimated $250 million to $450 million in incremental operating cash flow.

The open bidding system will likely utilize the abilities of Yahoo’s Right Media Exchange software to deliver those third-party ads on Yahoo’s search results. Such a deal could still include spurned suitor Microsoft, which could also allay regulatory fears that Google is getting even bigger than it already is. To play nice with regulators, the two have agreed to delay implementation for up to three and a half months to give the U.S. Department of Justice time to review the arrangement.

The agreement has a term of up to ten years: a 4-year initial term and two 3-year renewals at Yahoo! s option. Financial terms between the two companies were not disclosed. Either party will have the option of terminating the agreement in the event of a change in control of either party, but if Yahoo initiates it within the next 24 months, it will owe Google a termination fee is $250 million, subject to reduction by 50 percent of revenues earned by Google under the agreement.

The two-week test in April reportedly affected about 3 percent of Yahoo search queries, and only applied to search traffic from yahoo.com in the U.S. and did not include Yahoo’s publisher network or other partners.

As an additional token of newfound camaraderie, Yahoo and Google agreed to enable interoperability between their instant messaging services.

Source: feeds.searchenginewatch.com

Kayak.com Launches Display Ad Platform

Travel search site Kayak.com has announced the launch of a targeted display advertising platform. The platform was developed by SideStep.com, which Kayak acquired in December 2007.

Kayak says display advertisers will be able to target a variety of search criteria, similar to existing text ads offered through the Kayak Publisher Network. Examples of search criteria are:

• Destination
• Origination
• Trip dates
• Length of stay
• Specific airline/hotel/car brands and car type

Three ad sizes will be available, which are in line with IAB standards:

• 180×150 pixels
• 160×600 pixels
• 300×250 pixels

Kayak and its affiliates generate 200 million ad impressions per month on air, hotel, and car search results pages. Currently there are over 30,000 text placements from more than 2,000 brands on the Kayak Publisher Network.

“Our advertisers have repeatedly told us that display ads can communicate travel services in a way that text ads cannot,” said Steve Hafner, Kayak.com co-founder and CEO. “Yet we know that some consumers dislike these ads and find them distracting. I believe we’ve found the right balance by allowing our registered users to suppress or view them, whichever they prefer.”

Related Reading:
What Matters Most to Travel Search Marketers in 2008?
Online Advertising Shifting from Branding to Direct Response

Source: feeds.searchenginewatch.com

this afternoon at 4:30pm EST / 1:30pm PST. At least, that’s the rumor coming from TechCrunch. Of course, this is the same rumor that the Wall St. Journal published on May 2, 2008.

There’s no question a Google-Yahoo partnership would throw a wrench into Microsoft’s merger plans to create MicroHoo. Billionaire investor Carl Icahn’s efforts to oust the current Yahoo management would also be derailed.

We’re skeptical there’s a billion dollars in cost savings through a Google-Yahoo search partnership. In the short term, it’s a Yahoo win.

In the long term, a search partnership would turn Yahoo into just another portal.

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Hi all, Google is updating something new…may be its gonna disable the title effect like meta keywords. Here is the example below: If you search (U discover more seo….