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column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.

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When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.

90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.

20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.

What do you think of this data? Leave your thoughts in the comments.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search

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Forum: Google Optimization Posted By: vbcannon Post Time: October 13th, 2008 at 9:06:44 pm

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I’ve never hear that a change of host could affect existing rankings (aside from ones that host adult sites, etc). Has anyone? discover more seo….

When a site is taken over by a new owner and that owner starts a new Adsense account, for the domain, on a site having Google text ads - notice, pleas discover more seo….

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. In today’s SEM agency issues column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.

» Full story

discover more seo….

When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.

90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.

20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.

What do you think of this data? Leave your thoughts in the comments.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search

discover more seo….

column, “SEO Link Building Fundamentals,” Eric Enge shows you how creative link research can provide you with some real advantages.

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Source: feeds.feedburner.com

SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

• 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
• Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
• 54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
• Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

SLI Systems’ CEO Shaun Ryan shares why this data is important to understand in view of the upcoming holiday retail season: “Adopting proven technologies that can guide shoppers to a merchant’s site in the bustling world of e-commerce will enable retailers to deliver a better customer experience and ensure the holidays are fruitful.”

Related Reading:
SLI Rolls Out Learning Search Update with New Auto Complete Feature
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

Source: feeds.feedburner.com

Have someone tried to advertise on Yandex? Is it possible to show multiple ads without bidding against yourself and how on earth do you set the ind
Source: feeds.feedburner.com

SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

• 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
• Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
• 54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
• Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

SLI Systems’ CEO Shaun Ryan shares why this data is important to understand in view of the upcoming holiday retail season: “Adopting proven technologies that can guide shoppers to a merchant’s site in the bustling world of e-commerce will enable retailers to deliver a better customer experience and ensure the holidays are fruitful.”

Related Reading:
SLI Rolls Out Learning Search Update with New Auto Complete Feature
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

Source: feeds.searchenginewatch.com

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Dear Forum, I would really appreciate some feedback on the new site we are building here tutorialz.info Also any feed back of the general layout mi
Source: feeds.feedburner.com

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J.C. Penney saw 8.7% growth in online traffic for the first quarter of 2008, while same store sales saw a 7.4% drop. Gap saw a 21% increase in online sales compared with an 11% decline in same store sales.

Looking for a way to get shoppers to buy from your site? Free or discounted shipping is a popular strategy. Makes sense, doesn’t it? If people are looking to save on gas, then reduced/free shipping is all the more reason to buy online. Or try couponing, which is up 56%.

The Times also points out that deals on shipping are a stark contrast to businesses who raise fees to cover their costs due to increasing gas prices (yeah, we’re talking about you, airline industry!).

Are you noticing a change in consumer behavior due to rising gas prices? Let us know in the comments.

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Forum: Search Engine Optimization Posted By: TPN Post Time: July 23rd, 2008 at 8:02:26 am

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Forum: SEO Professionals Posted By: sj22 Post Time: July 23rd, 2008 at 9:09:25 pm Continue…..