Hi All, can someone please point me in the right direction for the bezt practices for ON PAGE SEO? I want to get my website up to scratch BEFO
Source: forums.searchenginewatch.com
Yahoo Cached Page & Firefox Issue
Seems no matter which website I try to see the cache of, on Yahoo search result, I get a website forgery report warning…. It only happens on firefox
Source: forums.searchenginewatch.com
Seems no matter which website I try to see the cache of, on Yahoo search result, I get a website forgery report warning…. It only happens on firefox fore more info…..
Hi, What do you think about keyword metatag and description meta tag of: worldwidehoteldirectory.com/ fore more info…..
Hi All, I have been doing in-house SEO for 2 years now and have learned so much from your posts in these forums. I was curious to find out if any o fore more info…..
New member, first time poster looking for help on a simple but irritating problem. Google has been my home page for as long as I can remember and it fore more info…..
Forum: Search Engine Articles Posted By: SEO Chat Post Time: September 2nd, 2008 at 9:00:46 am discover more seo….
Have you ever been around a friend who points out a flaw about themselves and you say, “I would never have noticed that if you hadn’t pointed it out?”
Google is doing the same thing sans flaws.
On the Official Google Blog, Ben Gomes explains that sometimes Google’s search experiments are very subtle. They’ll test things like white space in the search results or how big the plus box should be next to a stock quote link.
The differences among the options being tested are very difficult to detect without being told what’s going on. But the results of tests show that even a small number of pixels can make a big difference. For example, it could mean the difference between a searcher spending a lot of time on one search result - and not necessarily the first one - or a searcher being able to scan the results more easily. And then Google has to decide which is better.
All in all, Google’s search experiments are not always about the alogorithm. What do you think of these experiments? Leave your thoughts in the comments!
Related Reading:
Google News Testing Updates
Google Testing Time Elements In Search Results
Google Testing Expandable “More Google” Links On Home Page & More
Search marketers deal with landing pages everyday in their work, but not all landing pages are created for paid search campaigns. Many landing pages, or sometimes entire sites are created for offline advertising on television, radio, and magazine ads.
Should these landing pages be tested as well? I talked to Google Website Optimizer’s Tom Leung to get his thoughts on how testing can influence offline campaigns.
Leung said there are two ways that tools like Website Optimizer can be used in offline campaigns:
The second point really got my attention. Leung expanded by saying that SEM’s can use landing page testing as a “bargaining chip to get a seat at the table with other marketers in your organization.”
This information gained from testing is highly useful to marketers planning offline campaigns. As a search marketer, you can use testing and analytics tools to be the one in their department or agency who knows the most about a target audience. That knowledge is highly useful to your colleagues, and can help you work more as an integrated team.
Even though offline and online campaigns can generate interest from consumers with different expectations, at the very least, testing can rule out things that don’t work. An image, text, or highlighted feature that just doesn’t resonate can be discovered through landing page testing. Marketers can test these factors in a paid search or other online ad test, and use the results to develop creatives for offline ads.
Online ad tests can also be used in advance of an offline-to-web ad campaign.
For offline traffic driven to landing pages, you can use those preliminary tests to narrow down the number of landing page options for the initial traffic driven from the offline ad. When the offline traffic begins to arrive (and you’re expecting enough traffic to run a test), you can test the first visitors. You don’t want to test more than 1 page per 100 conversions. Multivariate testing should generally be reserved for large, national campaigns.
WiderFunnel Marketing used Website Optimizer for Tourism BC’s TV-to-Web ad campaign for HelloBC.com. According to a published case study, the campaign targeted the Los Angeles and San Francisco markets. Tourism BC experienced a 52% conversion rate (filling out a web form), up 7% from the previous year.
Even though search marketing has been gaining ground for years, SEMs still may find themselves struggling to lend their insight to traditional marketing methods that have been around for decades. Landing page testing is not just a must for SEMs in their own work but can be a strength to participate in the greater strategy at hand.
What do you think about landing page testing and integrating marketing campaigns? Let me know your thoughts in the comments.
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Ciao also includes consumer reviews and ratings with its search results. They boast a multimillion-user-strong online community and see more than 26.5 million unique visitors per month across seven countries. So far, more than 5 million product reviews have been generated.
Ciao joins Farecast, FAST, and Powerset in Microsoft’s portfolio of search-related acquisitions for 2008.
Ciao s success has been led by a team of talented people who took a unique combination of intuitive technology and the insight that comes out of their passionate consumer community to become one of Europe s leading shopping comparison sites, said John Mangelaars, vice president, Consumer and Online, Microsoft Europe, Middle East and Africa. This makes the company a fantastic asset to the future of our search offer. Integrating Ciao s capabilities into Live Search will provide a strong launchpad for our commercial search offer in Europe and enhance our e-commerce offering on MSN.
Source: feeds.feedburner.com
Google’s Search Experiments are Sometimes Subtle
Have you ever been around a friend who points out a flaw about themselves and you say, “I would never have noticed that if you hadn’t pointed it out?”
Google is doing the same thing sans flaws.
On the Official Google Blog, Ben Gomes explains that sometimes Google’s search experiments are very subtle. They’ll test things like white space in the search results or how big the plus box should be next to a stock quote link.
The differences among the options being tested are very difficult to detect without being told what’s going on. But the results of tests show that even a small number of pixels can make a big difference. For example, it could mean the difference between a searcher spending a lot of time on one search result - and not necessarily the first one - or a searcher being able to scan the results more easily. And then Google has to decide which is better.
All in all, Google’s search experiments are not always about the alogorithm. What do you think of these experiments? Leave your thoughts in the comments!
Related Reading:
Google News Testing Updates
Google Testing Time Elements In Search Results
Google Testing Expandable “More Google” Links On Home Page & More
Source: feeds.feedburner.com
SEW Experts: For Local Search, It’s All About the Online-Offline Gap
Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. In today’s vertical search column, “For Local Search, It’s All About the Online-Offline Gap,” local search expert Michael Boland explains that the need to bridge the gap between the online and offline worlds is a key issue in local search.
Source: feeds.feedburner.com
SEW Experts: Get Links Now: Make a Difference, Make Connections
Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. In today’s link building column, “Get Links Now: Make a Difference, Make Connections,” Sage Lewis shows you how getting outside of your own little world can expand your horizons, as well as your link portfolio.
Source: feeds.feedburner.com
For years we have been using the title of the article in the Alt tag and the title of the images in our articles. Does anyone see a problem with that discover more seo….
Have you ever been around a friend who points out a flaw about themselves and you say, “I would never have noticed that if you hadn’t pointed it out?”
Google is doing the same thing sans flaws.
On the Official Google Blog, Ben Gomes explains that sometimes Google’s search experiments are very subtle. They’ll test things like white space in the search results or how big the plus box should be next to a stock quote link.
The differences among the options being tested are very difficult to detect without being told what’s going on. But the results of tests show that even a small number of pixels can make a big difference. For example, it could mean the difference between a searcher spending a lot of time on one search result - and not necessarily the first one - or a searcher being able to scan the results more easily. And then Google has to decide which is better.
All in all, Google’s search experiments are not always about the alogorithm. What do you think of these experiments? Leave your thoughts in the comments!
Related Reading:
Google News Testing Updates
Google Testing Time Elements In Search Results
Google Testing Expandable “More Google” Links On Home Page & More
Is it better to have abbreviated folders where there is not much value in the ‘folder term’ ? I can’t decide based on this business and the results gi discover more seo….
