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” Well, I’ve just had a chance to digest the latest data from comScore for August 2008 and its appears that YouTube has passed Yahoo — if you look at “expanded” search queries instead of “core” search queries.

First, what’s the difference between an expanded and a core search query? According to comScore, a “core” search query is one that occurs on “the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.”

If you expand the definition of a search query to include searches on YouTube, MapQuest, MySpace eBay, Craigslist.org, Facebook.com, or Amazon, then you get a different picture.

Google had 7.4 billion core search queries and 7.6 billion expanded search queries in August to lead no matter how you define a “search query.” Yahoo! had 2.3 billion core search queries and 2.4 billion expanded search queries that month. But “YouTube/All other” Google sites had 2.6 billion expanded search queries that month. Microsoft sites had 977 million core search queries and MSN-Windows Live had 988 million expanded search queries.

So, depending on your definition, the top three search engines are either (1) Google, Yahoo! and Microsoft, or (2) Google, YouTube, and Yahoo! That is a distinction with a big difference.

By the way, comScore Video Metrix reports that YouTube accounts for more than 98 percent of all videos viewed at Google sites. (This means Google Video accounts for less than 2 percent of all vides viewed at Google sites.)

So, if you’ve optimized the pages on your website that contain videos, you’ve optimized them for Google Video and other video search engines. They won’t help them get discovered, watched or shared on YouTube.

YouTube doesn t crawl the web trying to index videos posted on millions of websites. Instead, users are now uploading 13 hours of new video to YouTube every minute. So, getting your video found in about 2.6 billion expanded searches a month means uploading and optimizing video for YouTube, not Google Video.

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Suggestions Needed For Promoting My Affiliate Store Program
Forum: Affiliate Marketing Posted By: emmaonline Post Time: September 21st, 2008 at 10:46:25 am
Source: forums.seochat.com

SEW Experts: Could Social Media Be the Google Killer?

Much discussion has been made of where the David to the Google Goliath will come from. In today’s SEM Crossfire column, “Could Social Media Be the Google Killer?,” Frank Watson and Chris Boggs wonder if the ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.

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Forum: Alexa Ranking Posted By: johnsonnthomas Post Time: September 11th, 2008 at 6:11:55 am
Source: forums.seochat.com

Finding What Search Query Triggers Your Ad
Forum: Google Adwords - More Posted By: SquirrelJ Post Time: September 11th, 2008 at 5:51:21 am
Source: forums.seochat.com

Google results - possible bias ?
For those who want to expose Google for bias, here is something that (I)may(/I) be of interest. Again I qualify this post to say that I could be wron
Source: forums.searchenginewatch.com

What are the most common mistakes people made during link building?
Forum: Link Popularity Posted By: shilpamg Post Time: September 11th, 2008 at 9:14:00 am
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Forum: Alexa Ranking Posted By: johnsonnthomas Post Time: September 11th, 2008 at 6:11:55 am
Source: forums.seochat.com

Page Analysis Tool
Forum: Search Technologies Posted By: dannyd Post Time: September 11th, 2008 at 11:02:53 am

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8 different news sites on one server an sharing the same I.P. Adress
Forum: Google Optimization Posted By: AlterEgo547 Post Time: September 11th, 2008 at 6:53:52 am
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Finding What Search Query Triggers Your Ad
Forum: Google Adwords - More Posted By: SquirrelJ Post Time: September 11th, 2008 at 5:51:21 am
Source: forums.seochat.com

column, “Ready to Finally Try SEO?,” Aaron Shear explains how the decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind.

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Finding What Search Query Triggers Your Ad
Forum: Google Adwords - More Posted By: SquirrelJ Post Time: September 11th, 2008 at 5:51:21 am

(Advertisement) Logicnets DIY Business Applications Use your expertise to create powerful business applications.
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Does Googlebowling still work?
Forum: Search Engine Optimization Posted By: johnsonnthomas Post Time: September 11th, 2008 at 6:50:52 am

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Source: forums.seochat.com

Trulia Distributing Its Maps To Local Realtors
The Impact of User Registration on Generating Real Estate Leads
Women More Likely Than Men to Begin Real Estate Search Online

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Google to Roll Out AdWords Quality Score Improvements

The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect:

• Quality Score will now be more accurate because it will be calculated at the time of each search query
• Keywords will no longer be marked ‘inactive for search’
• ‘First page bid’ will replace ‘minimum bid’ in your account

Google gave an example of how the improvements all work together:

Nancy’s Dairy advertises on the keyword ‘milk.’ Nancy’s ads perform better on the keyword ‘milk’ in the U.S. than in Canada. Her ads also perform better on the query ‘milk delivery’ than on ‘milk,’ and better on certain search network sites than on others. Instead of one static Quality Score and minimum bid that determines whether the keyword ‘milk’ is eligible to trigger an ad for all search queries, we will now determine eligibility dynamically, based on factors such as location, the specific query, and other relevance factors. For that reason, Nancy’s keyword ‘milk’ will be able to trigger an ad for search queries where it’s likely to perform better, i.e., in the U.S., on ‘milk delivery’ and on certain search network sites.

The updates will be rolled out to a few users in the coming days before they’re rolled out to everyone. Also, Google is hoping to update AdWords Editor and the AdWords API to support first page bidding, but for now, it still just supports minimum bidding.

What do you think of the announced improvements? Give us your reaction in the comments.

Related Reading:
Google Sheds Light on Ad Quality Score
Quality Score Now Affected by Landing Page Load Time

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Yahoo! Launches oneSearch Shortcut on Nokia Devices

Yahoo! is rolling out a new mobile search feature for Nokia devices. The feature is a shortcut that allows users to access oneSearch via one click on the downloadable mobile search client.

The feature is available on Series 60 Nokia devices North America, Europe, Asia Pacific, and South America.

Yahoo says a key integration of the shortcut is Search Assist, which is search suggestion technology for oneSearch. Search Assist was launched last October and made its mobile debut this past April at CTIA.

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