Underground Training Lab Hidden Bonuses

Forum: Search Engine Optimization Posted By: sweetkendi Post Time: September 27th, 2008 at 11:16:56 pm discover more seo….

Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.” In today’s Search Marketing Crossfire column, “Common Problems with 404 Error Pages,” Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.

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Forum: Google Optimization Posted By: THE BERG Post Time: September 26th, 2008 at 5:19:19 pm discover more seo….

If you are like me, then you are a master of just-in-time planning. While Search Engine Strategies Chicago 2008 won t be held until December 8-12, if you register by tomorrow Friday, Sept. 26 you can take advantage of the recession special and save up to $600.

So, if you were already planning to attend, register now and save some dough. If you haven t made up your mind yet, look over the conference agenda below pronto.

SES Chicago is the only major search engine marketing conference and expo in the Midwest. And, with more than 70 conference sessions, strategic development workshops, keynote presentations, Orion panels, and training workshops, I ll bet you find plenty of content that was designed for you whether this is your first SES conference ever or the fifth one that you re going to attend this year.

This is especially true if you are involved in retail marketing. There is a Retailer Track on Tuesday, Dec. 9, and a Vertical & Retail Track on Wednesday, Dec. 10.

I ve been optimizing SES schedules for clients and Search Engine Watch readers for years. And there are plenty of sessions at SES Chicago 2008 that everyone should attend, including:
On Monday, Dec. 8, attend the Conference Welcome/Orientation and Opening Keynote from 9:00 to 10:15 a.m. and the Orion Panel: CEO vs. SEO from 1:45 to 2:45 p.m.;
On Tuesday, Dec. 9, attend the Morning Keynote Presentation from 9:00 to 10:00 a.m. and the Orion Panel: Why Does Search Get all the Credit? from 1:00 to 2:00 p.m.; and
On Wednesday, Dec. 10, attend the Morning Keynote from 9:00 to 10:00 a.m.

But, there are four to five concurrent tracks over the four-day conference and there are three concurrent training workshops on Friday. So, attendees of SES Chicago 2008 will need to make some choices about what to attend.

For first-time Search Engine Strategies attendees, here are the conference sessions and training workshops that I d recommend:

On Monday, Dec. 8, attend Search Industry Update from 10:30 to 11:30 a.m., Measuring Success in a 2.0 World from 11:45 a.m. to 12:45 p.m., and Search and Packaged Goods from 3:00 to 4:00 p.m., and Landing Page Testing & Tuning 4:30 to 5:30 p.m.
On Tuesday, Dec. 9, attend Introduction to Search Engine Marketing from 10:30 to 11:45am, and SEO Tools from 4:15 to 5:30 p.m.
On Wednesday, Dec. 10, attend Search Advertising 101 from 10:30 to 11:45 a.m., Getting Vertical Search Right from 12:45 to 2:00 p.m., Blogging for Business from 2:15 to 3:30 p.m., and In House: Lessons Learned & Victories Won from 4:00 to 5:15 p.m.
On Thursday, Dec. 11, attend How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done from 9:00 to 10:00 a.m., the Ad Copy Continuity Clinic from 10:15 to 11:15 a.m., and the Site Clinic from 11:30 a.m. to 12:30 p.m.
On Friday, Dec. 12, consider attending the Search Engine Optimization Workshop from 8:00 a.m. to 12:00 p.m., and the Optimizing for Universal Search workshop from 1:00 to 5:00 p.m.

For veteran attendees responsible for pay-per-click (PPC) advertising, here are the SES conference sessions and training workshops that I d recommend:

On Monday, Dec. 8, attend Search Industry Update from 10:30 to 11:30 a.m., Measuring Success in a 2.0 World from 11:45 a.m. to 12:45 p.m., Is There Life Beyond Google? from 3:00 to 4:00 p.m., and Landing Page Testing & Tuning 4:30 to 5:30 p.m.
On Tuesday, Dec. 9, attend Advanced Keyword Research from 10:30 to 11:45 a.m., and Managing Automated PPC Bid Management from 4:15 to 5:30 p.m.
On Wednesday, Dec. 10, attend Advanced B2B from 10:30 to 11:45 a.m., Search Advertising Tools from 12:45 a.m. to 2:00 p.m., Ads in a Quality Score World from 2:15 to 3:30 p.m., and Advanced Paid Search Techniques from 12:45 to 2:00 p.m.
On Thursday, Dec. 11, attend the Contextual Ads & Ad Sense Clinic from 9:00 to 10:00 a.m., the Ad Copy Continuity Clinic from 10:15 to 11:15 a.m., and Brand & Reputation Management from 11:30 a.m. to 12:30 p.m.
On Friday, Dec. 12, consider attending the Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness from 8:00 a.m. to 12:00 p.m., and the Advanced AdWords workshop from 1:00 to 5:00 p.m.

For veteran attendees responsible for search engine optimization (SEO), here are the SES conference sessions and training workshops that I d recommend:

On Monday, Dec. 8, attend Universal & Blended Search from 10:30 to 11:30 a.m., Measuring Success in a 2.0 World from 11:45 a.m. to 12:45 p.m., Igniting Viral Campaigns from 3:00 to 4:00 p.m., and Semantic Search: How Will it Change Our Lives? from 4:30 to 5:30 p.m.
On Tuesday, Dec. 9, attend Usability & SEO: Two Wins for the Price of One from 10:30 to 11:45 a.m., and Advanced Link Building from 4:15 to 5:30 p.m.
On Wednesday, Dec. 10, attend SEO Through Blogs & Feeds from 10:30 to 11:45 a.m., Video Search Engine Optimization from 12:45 to 2:00 p.m., SEO Friendly Flash from 2:15 to 3:30 p.m., and The Next Wave for Online Video from 4:00 to 5:15 p.m.
On Thursday, Dec. 11, attend How to Speak Geek: Working Collaboratively with Your IT Department to Get Stuff Done from 9:00 to 10:00 a.m., Affiliate 2.0: New Distribution Value Using Search & More from 10:15 to 11:15 a.m., and Black Hat, White Hat & the Best Kept Secrets to Search from 11:30 a.m. to 12:30 p.m.
On Friday, Dec. 12, consider attending the Link Building Tactics, Tools & Techniques workshop from 8:00 a.m. to 12:00 p.m., and the Viral Marketing & Link Baiting workshop from 1:00 to 5:00 p.m.

Of course, veteran SES conference attendees already know how to navigate the conference agenda. They may want to check out the Issues Track on Tuesday, the Social Media Track on Wednesday, and the Local Track on Thursday. The point I m making is there are plenty of conference sessions, strategic development workshops, keynote presentations, Orion panels, and training workshops to help them take their skills to the next level.

You ll also see a couple of sessions reserved for late-breaking topic. Every year that I ve been attending Search Engine Strategies which goes back to the spring of 2002 there have been unexpected developments in the search industry. So, use the optimized schedule above to get the folks in finance to approve your plans to attend. But, even I expect to be calling audibles when I get to SES Chicago 2008.

discover more seo….

column, “When will ROBO’s Time Come?,” local search expert Michael Boland explores some of the reasons why ROBO features haven’t picked up on a mass market level.

» Full story

fore more info…..

We have an international travel site (travel search engine), The site is a .com domain, hosted in Germany, with equivalent content for South Africa fore more info…..

If you are like me, then you are a master of just-in-time planning. While Search Engine Strategies Chicago 2008 won t be held until December 8-12, if you register by tomorrow Friday, Sept. 26 you can take advantage of the recession special and save up to $600.

So, if you were already planning to attend, register now and save some dough. If you haven t made up your mind yet, look over the conference agenda below pronto.

SES Chicago is the only major search engine marketing conference and expo in the Midwest. And, with more than 70 conference sessions, strategic development workshops, keynote presentations, Orion panels, and training workshops, I ll bet you find plenty of content that was designed for you whether this is your first SES conference ever or the fifth one that you re going to attend this year.

This is especially true if you are involved in retail marketing. There is a Retailer Track on Tuesday, Dec. 9, and a Vertical & Retail Track on Wednesday, Dec. 10.

I ve been optimizing SES schedules for clients and Search Engine Watch readers for years. And there are plenty of sessions at SES Chicago 2008 that everyone should attend, including:
On Monday, Dec. 8, attend the Conference Welcome/Orientation and Opening Keynote from 9:00 to 10:15 a.m. and the Orion Panel: CEO vs. SEO from 1:45 to 2:45 p.m.;
On Tuesday, Dec. 9, attend the Morning Keynote Presentation from 9:00 to 10:00 a.m. and the Orion Panel: Why Does Search Get all the Credit? from 1:00 to 2:00 p.m.; and
On Wednesday, Dec. 10, attend the Morning Keynote from 9:00 to 10:00 a.m.

But, there are four to five concurrent tracks over the four-day conference and there are three concurrent training workshops on Friday. So, attendees of SES Chicago 2008 will need to make some choices about what to attend.

For first-time Search Engine Strategies attendees, here are the conference sessions and training workshops that I d recommend:

On Monday, Dec. 8, attend Search Industry Update from 10:30 to 11:30 a.m., Measuring Success in a 2.0 World from 11:45 a.m. to 12:45 p.m., and Search and Packaged Goods from 3:00 to 4:00 p.m., and Landing Page Testing & Tuning 4:30 to 5:30 p.m.
On Tuesday, Dec. 9, attend Introduction to Search Engine Marketing from 10:30 to 11:45am, and SEO Tools from 4:15 to 5:30 p.m.
On Wednesday, Dec. 10, attend Search Advertising 101 from 10:30 to 11:45 a.m., Getting Vertical Search Right from 12:45 to 2:00 p.m., Blogging for Business from 2:15 to 3:30 p.m., and In House: Lessons Learned & Victories Won from 4:00 to 5:15 p.m.
On Thursday, Dec. 11, attend How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done from 9:00 to 10:00 a.m., the Ad Copy Continuity Clinic from 10:15 to 11:15 a.m., and the Site Clinic from 11:30 a.m. to 12:30 p.m.
On Friday, Dec. 12, consider attending the Search Engine Optimization Workshop from 8:00 a.m. to 12:00 p.m., and the Optimizing for Universal Search workshop from 1:00 to 5:00 p.m.

For veteran attendees responsible for pay-per-click (PPC) advertising, here are the SES conference sessions and training workshops that I d recommend:

On Monday, Dec. 8, attend Search Industry Update from 10:30 to 11:30 a.m., Measuring Success in a 2.0 World from 11:45 a.m. to 12:45 p.m., Is There Life Beyond Google? from 3:00 to 4:00 p.m., and Landing Page Testing & Tuning 4:30 to 5:30 p.m.
On Tuesday, Dec. 9, attend Advanced Keyword Research from 10:30 to 11:45 a.m., and Managing Automated PPC Bid Management from 4:15 to 5:30 p.m.
On Wednesday, Dec. 10, attend Advanced B2B from 10:30 to 11:45 a.m., Search Advertising Tools from 12:45 a.m. to 2:00 p.m., Ads in a Quality Score World from 2:15 to 3:30 p.m., and Advanced Paid Search Techniques from 12:45 to 2:00 p.m.
On Thursday, Dec. 11, attend the Contextual Ads & Ad Sense Clinic from 9:00 to 10:00 a.m., the Ad Copy Continuity Clinic from 10:15 to 11:15 a.m., and Brand & Reputation Management from 11:30 a.m. to 12:30 p.m.
On Friday, Dec. 12, consider attending the Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness from 8:00 a.m. to 12:00 p.m., and the Advanced AdWords workshop from 1:00 to 5:00 p.m.

For veteran attendees responsible for search engine optimization (SEO), here are the SES conference sessions and training workshops that I d recommend:

On Monday, Dec. 8, attend Universal & Blended Search from 10:30 to 11:30 a.m., Measuring Success in a 2.0 World from 11:45 a.m. to 12:45 p.m., Igniting Viral Campaigns from 3:00 to 4:00 p.m., and Semantic Search: How Will it Change Our Lives? from 4:30 to 5:30 p.m.
On Tuesday, Dec. 9, attend Usability & SEO: Two Wins for the Price of One from 10:30 to 11:45 a.m., and Advanced Link Building from 4:15 to 5:30 p.m.
On Wednesday, Dec. 10, attend SEO Through Blogs & Feeds from 10:30 to 11:45 a.m., Video Search Engine Optimization from 12:45 to 2:00 p.m., SEO Friendly Flash from 2:15 to 3:30 p.m., and The Next Wave for Online Video from 4:00 to 5:15 p.m.
On Thursday, Dec. 11, attend How to Speak Geek: Working Collaboratively with Your IT Department to Get Stuff Done from 9:00 to 10:00 a.m., Affiliate 2.0: New Distribution Value Using Search & More from 10:15 to 11:15 a.m., and Black Hat, White Hat & the Best Kept Secrets to Search from 11:30 a.m. to 12:30 p.m.
On Friday, Dec. 12, consider attending the Link Building Tactics, Tools & Techniques workshop from 8:00 a.m. to 12:00 p.m., and the Viral Marketing & Link Baiting workshop from 1:00 to 5:00 p.m.

Of course, veteran SES conference attendees already know how to navigate the conference agenda. They may want to check out the Issues Track on Tuesday, the Social Media Track on Wednesday, and the Local Track on Thursday. The point I m making is there are plenty of conference sessions, strategic development workshops, keynote presentations, Orion panels, and training workshops to help them take their skills to the next level.

You ll also see a couple of sessions reserved for late-breaking topic. Every year that I ve been attending Search Engine Strategies which goes back to the spring of 2002 there have been unexpected developments in the search industry. So, use the optimized schedule above to get the folks in finance to approve your plans to attend. But, even I expect to be calling audibles when I get to SES Chicago 2008.

fore more info…..

in the browser section of your data. Chrome is the Google-developed browser that was released into, what else, beta this week.

Anyone checked their Analytics for this yet? Got anyone browsing from Chrome? Share in the comments!

Update from Kevin Newcomb: I wanted to share our early Chrome visitor stats for Search Engine Watch. For Wednesday and Thursday combined, we saw 4.4% of visitors using Chrome, compared to 51.7% using IE, 34.4% using Firefox, 4.5% on Safari, and 3.4% using another Mozilla browser.

It’s very early to tell, and entirely non-scientific, but it appears that Chrome is taking its share mostly from Firefox, with a small dip into IE. In August, the browser usage of SEW visitors broke down like this: 52.9% IE, 37.1% Firefox, 4.4% Safari, and 3.7% Mozilla.

Continue…..

in the browser section of your data. Chrome is the Google-developed browser that was released into, what else, beta this week.

Anyone checked their Analytics for this yet? Got anyone browsing from Chrome? Share in the comments!

Update from Kevin Newcomb: I wanted to share our early Chrome visitor stats for Search Engine Watch. For Wednesday and Thursday combined, we saw 4.4% of visitors using Chrome, compared to 51.7% using IE, 34.4% using Firefox, 4.5% on Safari, and 3.4% using another Mozilla browser.

It’s very early to tell, and entirely non-scientific, but it appears that Chrome is taking its share mostly from Firefox, with a small dip into IE. In August, the browser usage of SEW visitors broke down like this: 52.9% IE, 37.1% Firefox, 4.4% Safari, and 3.7% Mozilla.

fore more info…..

Forum: SEO Help (General Chat) Posted By: always Post Time: September 8th, 2008 at 11:18:43 pm fore more info…..

After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S.

comScore has analyzed the online display ad views, website video views, and searches conducted for Senators John McCain and Barack Obama.

Obama leads McCain in online display ad spending and searches conducted. McCain may want to look into competing better in online display ads - if they’re working for the Senator from Illinois, something perhaps only his campaign knows. Both numbers probably speaks to Obama being less known as well as his popularity over McCain, which has been demonstrated in the polls.

McCain did begin outspending Obama in search advertising in May and June. Subsequently, the race tightened according to polls. Google has attributed both candidates’ primary wins to their search advertising spends.

Here’s are the charts from today’s comScore release:

fore more info…..

in the browser section of your data. Chrome is the Google-developed browser that was released into, what else, beta this week.

Anyone checked their Analytics for this yet? Got anyone browsing from Chrome? Share in the comments!

Update from Kevin Newcomb: I wanted to share our early Chrome visitor stats for Search Engine Watch. For Wednesday and Thursday combined, we saw 4.4% of visitors using Chrome, compared to 51.7% using IE, 34.4% using Firefox, 4.5% on Safari, and 3.4% using another Mozilla browser.

It’s very early to tell, and entirely non-scientific, but it appears that Chrome is taking its share mostly from Firefox, with a small dip into IE. In August, the browser usage of SEW visitors broke down like this: 52.9% IE, 37.1% Firefox, 4.4% Safari, and 3.7% Mozilla.

fore more info…..