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Forum: Google Optimization Posted By: orwein Post Time: September 28th, 2008 at 4:42:19 pm Continue…..

When a site is taken over by a new owner and that owner starts a new Adsense account, for the domain, on a site having Google text ads - notice, pleas Continue…..

Hi Sorry this is quite a lengthy post in order for me to explain my problem. We previously had used server load balancing (stopped a year ago) b Continue…..

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

• Guaranteed cross-selling with pre-defined selling rules
• Ad Exchange for non-guaranteed inventory
• Advanced audience targeting techniques based upon behavior and geography
• Inventory lookup and forecasting across individual and partner sites
• Creative workflow automation and personalization
• Powerful rate card tools for improved yield management
• Filters for better controls around creatives
• Flexible and powerful APIs
• Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Continue…..

I am a partner in a web development firm and we put a link back to our site in the footer of all of our clients’ sites. However, I’m wondering if this Continue…..

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

• Guaranteed cross-selling with pre-defined selling rules
• Ad Exchange for non-guaranteed inventory
• Advanced audience targeting techniques based upon behavior and geography
• Inventory lookup and forecasting across individual and partner sites
• Creative workflow automation and personalization
• Powerful rate card tools for improved yield management
• Filters for better controls around creatives
• Flexible and powerful APIs
• Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Continue…..

, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

• Guaranteed cross-selling with pre-defined selling rules
• Ad Exchange for non-guaranteed inventory
• Advanced audience targeting techniques based upon behavior and geography
• Inventory lookup and forecasting across individual and partner sites
• Creative workflow automation and personalization
• Powerful rate card tools for improved yield management
• Filters for better controls around creatives
• Flexible and powerful APIs
• Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

discover more seo….

Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.” In today’s Search Marketing Crossfire column, “Common Problems with 404 Error Pages,” Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.

» Full story

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Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. In today’s SEM.edu column, “Using Twitter as an Education Tool,” Ron Jones outlines a few examples of professors and teachers using Twitter in their lesson plans.

» Full story

discover more seo….

Forum: Search Engine Optimization Posted By: Fatabbot Post Time: September 27th, 2008 at 5:51:46 am discover more seo….

I believe that the solution to the perfect search engine is to base the search algorithm not on the quantity of links, because it’s easy to manipulate fore more info…..

Hi All, A site I work for (directconservatories4u.co.uk) has had the following Google ranking fluctuations in the last two months under the keyword fore more info…..

So much was taking place on Day 3 of SES San Jose 2008, even attendees needed to use news and blog search engines to keep up with more than 75 articles and posts coming out of the SEM conference & expo. Here are the top stories that represent just the tip of the iceberg:

Report: Bill Gates Remains Tied To Search
Doug Caverly of WebProNews reports, The latest Nielsen stats put Microsoft’s share of the search market at an unimpressive 11.9 percent. What’s more (or to be accurate, less), its year-over-year growth is negative. But Microsoft’s search team has an interesting ally in its corner, as it turns out Bill Gates may still be lending some sort of hand.

Google Dance 2008 (Photo by Byron Gordon)

SES roundtable: Search shouldn’t take all the credit
Ellen Keohane of DM News reports, Search marketing often gets credit for the final sale or conversion, even when it shouldn’t, according to a roundtable discussion today at Search Engine Strategies in San Jose.

Tools teach owners about Web site traffic
Deborah Gage of the San Francisco Chronicle reports, Most people who search the Web are really stumbling in the dark. So said a couple of Google evangelists who spoke Tuesday to a packed audience, all looking for advice on how to light the path to their Web site’s door.

SEO Through Blogs and Feeds SES San Jose
Darrell Long of Search Engine Journal reports, I am here at the first session of the day, yes I am up on time after the Google Dance! We have Rebecca Lieb, Contributing Editor, ClickZ moderating this morning.

SES San Jose: News Search SEO
Jessica of TopRank s Online Marketing Blog writes, News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search.

Getting Vertical Search Right
Susan Esparza of the BruceClay.com SEO Blog writes, Day 3 of SES San Jose and everyone looks a little tired from partying at the Googleplex last night. The coffee shop was out of bagels. That’s a crime. I’m going to starve. My kingdom for some scrambled eggs. But enough about me. Moderator Lauren Vaccerello (FXCM) and panelists Philip James (Snooth, Inc), Jonathan Dingman (Digitally Imported, Inc) and Paul Forster (Indeed) are ready to go. On with the show!

Measuring Web 2.0 with Star Trek - & SiteLogic’s Matt Bailey
Matt Bailey of SiteLogic Marketing talks Trekkie lore and web analytics with Jamie O’Donnell of SEO-PR about his SES San Jose 2008 panel on Web 2.0 measurement. Matt’s famous Star Trek/Web Analytics mashup played well at the show as he explained the increasing likelihood of Enterprise ensigns’ chances of survival given various circumstances, including the color of their shirts, shuttlecraft landings, and the captain’s amorous liaisons.

Blended Search Demands Blended Marketing and PR
Sally Falkow writes in her Website Content Strategy Blog, At the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how searchers view a results page.

SEO Sucks at SES San Jose & The Google Dance
Jeremy Schoemaker of ShoeMoney writes, I thought I would spice it up a bit and wear my Seo Sucks t-shirt as a bit of a social experiment to see what kind of reaction it would get. Being at the largest and most respected SEO gathering/conference I was curious to (see) the reaction.

Search Marketing Agencies: Why Can t They Sell Themselves?
Julia Hyde of Creative Search Media reports, If I was a prospect looking for an agency to represent my company, I d throw my hands up in the air and make the decision to handle search marketing in house.

AdGooroo Debuts Online Competitor Keyword Report
MarketingVOX reports, Online keyword intelligence firm AdGooroo announced the release of the “Top Ad Copy Report,” part of its SEM Insight offering. The report went live at the SES conference in San Jose this week.

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As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its Olympic content. But if your in management, don’t freak out. Peak time for your employees’ daily Olympic fix is lunch time. Check out this data from Nielsen Online.

Now, if you’ll excuse me, the gold medal match for women’s soccer is about to begin - US versus Brazil. Should be a good one!

Related Reading:
ConnectU Co-Founders Place 6th in Olympics Rowing
Google Sits Out Olympic Search Results; Microsoft , Yahoo Take Home Medals
mInfo Chosen as Official Mobile Search Provider for Beijing Olympics

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