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Forum: Google Optimization Posted By: Idske Post Time: July 17th, 2008 at 8:02:46 am fore more info…..

According to Nielsen Online, the MSNBC Digital Network (msnbc.com) was the number one Current Events and Global News site in June, attracting 37.6 million unique visitors that month. The MSNBC Digital Network’s surge in unique visitors is a 29 percent increase above its 2007 average.

Yahoo! News ranked #2, with 35.0 million unique visitors and the CNN Digital Network ranked #3, with 33.4 million unique users, according to Nielsen Online.

The MSNBC Digital Network was also ranked #1 in total minutes, with consumers spending a total of 1,058,344,000 minutes on the site (eight percent ahead of the CNN Digital Network and 42 percent ahead of Yahoo! News).

As I mentioned back in April in a post entitled “CNN and MSNBC Battle Yahoo News for Top News Site,” the battle for news site supremacy is a big story similar to the newspaper war between Joseph Pulitzer and William Randolph Hearst in the 1890s.

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Forum: Google Optimization Posted By: omaopa Post Time: July 17th, 2008 at 2:32:01 pm

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column, “Link Building via Word-of-Mouth,” Justilien Gaspard offers some tips on how to increase exposure, branding, and build links all at the same time.

» Full story

Source: feeds.feedburner.com

comScore Ranks Yahoo! Finance as Top Financial News Site

Yesterday afternoon, comScore announced the latest rankings in the financial news and research site category, which attracted more than 64 million U.S. visitors in May, an increase of 35 percent versus year ago.

Yahoo! Finance was the leader in the category during May with 18.5 million visitors, up 58 percent versus year ago, followed by AOL Money & Finance with 15.2 million visitors (up 48 percent) and MSN Money with 13.7 million visitors (up 13 percent).

Here are the top 10 Financial News and Research Sites:

Total Unique Visitors (millions) May 2008
1. Yahoo! Finance 18.5
2. AOL Money & Finance 15.2
3. MSN Money 13.7
4. Forbes Property 7.0
5. Dow Jones & Company 6.6
6. CNN Money 6.0
7. BNET 5.6
8. TheStreet.com Sites 5.3
9. Reuters Sites 4.8
10. Reed Business Information 3.8

The category displayed visitor growth across virtually all demographic segments. However, certain segments contributed more than others.

The number of visitors to the category age 50 and older grew 46 percent versus year ago, while visitors under 50 grew by 32 percent. Above average growth was also seen in the following segments: households earning at least $60,000 annually (40 percent), households with children (38 percent) and households with at least 5 people (57 percent).

In other words, the segments displaying the greatest growth are those more likely to have greater financial responsibilities or challenges, such as paying for their kids to go to college, or needing to figure out how best to handle rapidly escalating monthly payments on home mortgages. And don’t get me started on rising gas prices.

Why should search engine marketers pay attention to this trend? Check out your favorite financial news site, search for a couple of publicly traded companies, and see how many press releases you can find in the results. Most of them have been distributed by Business Wire, Marketwire, PrimeNewswire and PR Newswire.

It kind of makes you think.

Source: feeds.feedburner.com

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Online Security Fears Larger than Actual Risk, Survey Finds

In the wake of a Senate Commerce Committee hearing on online advertising and privacy, Mintel has released survey data revealing Americans are more concerned than they were 5 years ago about online security.

• 65% are more concerned than they were 5 years ago
• 28% are significantly more concerned than they were five years ago

But the actual risk is declining. The number of American identity thefts declined 12% from 2003 to 2006 (10.1 million to 8.9 million), according to US Justice Department data. Of the 8.9 million cases in 2006, only 8.3% of them were related to online activity, such as computer viruses, hackers or phishing. Mintel reports that less than 1% of emails they tracked were phishing scams.

The actual risk of having your identity stolen online is not as high as many people think, states Menke. Financial services companies are trying to reassure consumers of this fact, but our research suggests their marketing messages aren t sticking. Companies need to find innovative new ways to convince Americans that their identities are secure online and when using email.

Financial service companies already have a solid base to work from to achieve that goal. 71% of American adults report managing at least one financial services account online. The average American manages 3 financial services via email and the web.

Source: feeds.searchenginewatch.com

NowPublic Buys Truemors: Kawasaki Says It’s All True

TechCrunch is reporting that NowPublic has acquired Truemors, a rumor site launched by Guy Kawasaki in May 2007. NowPublic bills itself as a”participatory news site.” The startup has raised two rounds of financing. Kawasaki will serve on the company’s advisory board as well.

This is one acquisition rumor TechCrunch got right: Guy Kawasaki confirmed it on his blog and Twittered the buyout.

NowPublic is an unusual site to say the least. Besides a story on Sarkozy being behind a break-in, one of the top stories is Top 10 Porn Dreams of Filipino Men.

The terms of the deal aren’t being disclosed.

Source: feeds.searchenginewatch.com

SEW Experts: Link Building via Word-of-Mouth

Get people talking positively about your company or product and the links will follow. In today’s linkbuilding column, “Link Building via Word-of-Mouth,” Justilien Gaspard offers some tips on how to increase exposure, branding, and build links all at the same time.

» Full story

Source: feeds.searchenginewatch.com

has acquired Truemors, a rumor site launched by Guy Kawasaki in May 2007. NowPublic bills itself as a”participatory news site.” The startup has raised two rounds of financing. Kawasaki will serve on the company’s advisory board as well.

This is one acquisition rumor TechCrunch got right: Guy Kawasaki confirmed it on his blog and Twittered the buyout.

NowPublic is an unusual site to say the least. Besides a story on Sarkozy being behind a break-in, one of the top stories is Top 10 Porn Dreams of Filipino Men.

The terms of the deal aren’t being disclosed.

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