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column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.

» Full story

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When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.

90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.

20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.

What do you think of this data? Leave your thoughts in the comments.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search

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Forum: Google Optimization Posted By: vbcannon Post Time: October 13th, 2008 at 9:06:44 pm

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I’ve never hear that a change of host could affect existing rankings (aside from ones that host adult sites, etc). Has anyone? discover more seo….

When a site is taken over by a new owner and that owner starts a new Adsense account, for the domain, on a site having Google text ads - notice, pleas discover more seo….

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. In today’s SEM agency issues column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.

» Full story

discover more seo….

When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.

90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.

20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.

What do you think of this data? Leave your thoughts in the comments.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search

discover more seo….

. The service is currently in private beta, but Microsoft hopes to expand it in the second half of 2008.

The software giant also announced the availability of display advertising on its Windows Live Messenger and Windows Live Hotmail products.

“In today’s connected world, the mobile device is emerging as a prime opportunity for advertisers to reach their audience,” said Brian Arbogast, corporate vice president of Mobile Services at Microsoft. “This announcement is evidence of our commitment to providing advertisers with further opportunities to connect and engage consumers throughout their ‘digital day’ — at home, at work and on the go across multiple platforms, devices and geographic regions.”

Related Reading:
Price Check! Products Added to Mobile Live Search
Spending on Mobile Search Ads to Reach $2bn by 2013

Source: feeds.searchenginewatch.com

Managing multiple accounts for one company (different markets, similar products)
I am managing 2 AdWords accounts via the My Client Center. They are two separate accounts, but owned by the same company. The accounts are different b
Source: feeds.searchenginewatch.com

Microsoft’s Ballmer Says Yahoo Bid Was ‘Never Strategic’

Yeah, you read that headline correctly. In a statement that no one believes, Steve Ballmer said in Moscow today that the bid for Yahoo was ‘never strategic.’

Ballmer has been going around saying that Microsoft wants to catch Google in the search game, which was the reason behind their Yahoo bid.

strat e gy noun - a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result (via Ask.com’s recently acquired Dictionary.com)

The Microsoft CEO is now boasting that it has $50 billion to spend on all sorts of acquisitions. Not that they’re strategic or anything.

Source: feeds.searchenginewatch.com