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and detects when web browsing is being conducted on an iPhone. AOL says the combination of the Third Screen Media mobile network gives Platform-A, which reaches 90% of the internet audience, the ability to deliver up to 75 million iPhone ads per month.

Today s launch is a perfect example of how Platform-A s unmatched reach, solutions and technologies can benefit advertisers trying to reach consumers in the most compelling way, said Lynda Clarizio, President of Platform-A. We can not only help advertisers effectively reach iPhone users on WAP pages and Web pages, but we can also deliver banners optimized for display on the iPhone.

Last month, Platform-A opened up mobile ads to third parties. In June, Platform-A was made available in Europe.

Source: feeds.feedburner.com

Incentives Key to Mobile Marketing Success

Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research.

37% said incentives would increase their response to a text-based ad
• 11% said incentives would have no impact

We think that in general, advertisers and operators must tread carefully when delivering marketing messages to a consumer s mobile handset, especially given that many subscribers believe they are paying a significant amount of money for their mobile services, says research director Michael Wolf. However, we believe that marketing and advertising messaging that is properly crafted and that utilizes incentives could enjoy more acceptance on the part of the consumer.

This is in line with recent data we’ve seen showing that online couponing is on the rise.

Source: feeds.feedburner.com

Sugarrae: Google Pushed Twitter To NoFollow All Links?

While the rest of the world was distracted by the launch of Chrome, Sugarrae aka Rae Hoffman - definitely a woman who “pulls rank” - was covering the nofollowing of links over at Twitter at the behest of Google.

Her argument is powerful and once again challenges Google for pushing sites to do what they want. As she asks:

“If Google is the one who wants that web link nofollowed because some twitter profile pages may be automated bots or spammers, then it is time they realize that THEY are responsible for determining which of those individual pages is authoritative, trusted and legitimate enough to pass link popularity, by a method other than demanding that other websites and social networks change the ways they do business to help Google stop links being used as a form of currency and to manipulate their algorithm - an issue Google and Google alone created and profited from.”

This should be read by everyone in our industry. Leave the shiny new browser alone for a few minutes and see where our futures are going. Thanks for not being distracted by Chrome.

Source: feeds.feedburner.com

Agency account or our own account?
Can anybody give me the pros and cons of using our own AdWords account and give our agency access vs. using our agency to set-up and manage the accoun
Source: forums.searchenginewatch.com

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Google AdWords has added Geographic Performance reports to their Report Center. Now, you can get a better snapshot of how your AdWords campaigns are faring in various locations.

The Inside AdWords blog gave the following example of how you can use the new report:

Say, for example, you sell and ship gourmet ice cream to anywhere in the U.S. After running the report, you find that your ads are doing great in Miami, Florida and Phoenix, Arizona, but you’re also finding a surprising amount of customers from Juneau, Alaska. Next step: refine your campaigns. By specifically targeting those locations where your ads perform best you can maximize your campaign’s performance.

What do you think of the new Geographic Performance reports? Have you run one? Let us know in the comments.

fore more info…..

Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research.

37% said incentives would increase their response to a text-based ad
• 11% said incentives would have no impact

We think that in general, advertisers and operators must tread carefully when delivering marketing messages to a consumer s mobile handset, especially given that many subscribers believe they are paying a significant amount of money for their mobile services, says research director Michael Wolf. However, we believe that marketing and advertising messaging that is properly crafted and that utilizes incentives could enjoy more acceptance on the part of the consumer.

This is in line with recent data we’ve seen showing that online couponing is on the rise.

fore more info…..

Earlier this week, I listed the Top 10 Videos on YouTube from SES San Jose 2008. Well, the WebProNews Video Blog has some top-rated videos from last month s SES conference that you won t find on YouTube at least not yet.

Here are three of them:

SES: The Power of Thumbnails and Images