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a little over a month ago, and already the media measurement and planning tool is getting an update. The new features are based on user feedback. Here’s what you can look forward to, straight from the horse’s mouth:

• New metrics and dataWe’ve added additional metrics for site visitation including average time on site, total visits, and average visits per visitor. These metrics can be useful in understanding how engaged users are with a particular site. In addition, we’ve upgraded our content categorization algorithms and have improved content category labels.
• Direct-add functionalityIf you have an idea about some sites you’d like to include in your media plan, you can now add them directly to your plan rather than having to locate them using the research function.
• In-plan indicatorThe research tab in Google Ad Planner now indicates the sites that are already in your media plan, to help prevent sites from being added multiple times.

Have you been using Ad Planner? Will this update be a welcome one? Let us know in the comments!

Related Reading:
Does Google Analytics Share Data with Google Trends and Ad Planner?
comScore: No Clients are Leaving Us for Google

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Does anyone know if we have camelCase in the URL e.g. (url)www.example.com/test/googleSpidersRock(/url) can spiders figure out that its google Spide fore more info…..

i got this question when i tried to search for one of my domain, i searched in google search box that “link:domain(.)com”, i got 5 backlinks, but when fore more info…..

I have an established site with a pr of 5 with very good backlinks over 1,50,000 and google did not even touch it but I created some stupid .wordpress fore more info…..

I just googled, without quotes: example crm The top organic hit is ExampleCRMsolutions.com with this title tag content: Customer Relationship Manage
Source: forums.searchenginewatch.com

Quality Score Question
Does the quality of scores of keywords just affect the ad group they are in or do they affect the entire campaign? So if have ad group that is really
Source: forums.searchenginewatch.com

Hey,little question!
hey,I was wondering how much time does it take to get your site indexed in the google site ?? And another question how do i put a signature :D:p
Source: forums.searchenginewatch.com

comScore: No Clients are Leaving Us for Google

During their conference call announcing second quarter results, comScore addressed whether or not a new Google research product is impacting their business. Google announced their new media measurement tool, Ad Planner, in late June. So far, the program is open by invitation only (though companies can apply for an invite).

comScore CEO Magid Abraham said, “We really haven’t seen an impact so far on our business, we haven’t heard any client who’s said well use [the Google product] instead of comScore,” according to Marketwatch.

A conflict with comScore’s data doesn’t seem to be hurting the measurement company either. Earlier this year, analysts used comScore’s search advertising numbers, showing a decline for Google, to underestimate the search giant for the first quarter of 2008. But Google beat Wall Street in Q1. Google says that the improved quality of their ad product decreased clicks but improved revenues.

Source: feeds.searchenginewatch.com

Apologies for this dumb question… Which is the best way to list my homepage in my sitemap.xml: is it: (url)www.mydomain.com/(/url) or: (url)w discover more seo….

Online video consumption has been on the rise for a while, and now Integrated Media Measurement Inc. (IMMI) is releasing demographic and behavioral data to show the details of the trend.

20% of primetime television programming is now viewed online. The audience is comprised of 55% female and 45% male. Households earning $80,000 a year or more are 56% more likely to watch a network show online. Those earning $40,000 a year or less are 75% more likely to watch a primetime show live. The largest segment of online television viewers are white, affluent, well educated, working women aged 25-44.

There’s also been a shift in what’s being watched. In May 2008, for the first time, a big chunk of those watching primetime TV online are NOT also watching some of the show on TV. In other words, more people are turning to online to watch TV than just catch a part of a show they missed or simply replay a scene they found funny.

41% of those surveyed first watch a show on TV, then catch another episode online.
31% of those surveyed first watch a show delayed (DVR/TiVO), then watch online.

discover more seo….

for a while, and now Integrated Media Measurement Inc. (IMMI) is releasing demographic and behavioral data to show the details of the trend.

20% of primetime television programming is now viewed online. The audience is comprised of 55% female and 45% male. Households earning $80,000 a year or more are 56% more likely to watch a network show online. Those earning $40,000 a year or less are 75% more likely to watch a primetime show live. The largest segment of online television viewers are white, affluent, well educated, working women aged 25-44.

There’s also been a shift in what’s being watched. In May 2008, for the first time, a big chunk of those watching primetime TV online are NOT also watching some of the show on TV. In other words, more people are turning to online to watch TV than just catch a part of a show they missed or simply replay a scene they found funny.

41% of those surveyed first watch a show on TV, then catch another episode online.
31% of those surveyed first watch a show delayed (DVR/TiVO), then watch online.

Source: feeds.feedburner.com

Forum: Google Optimization Posted By: cunning_stunt Post Time: July 23rd, 2008 at 9:33:20 am fore more info…..

Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been a tricky one to figure out. But as more attention is given to the matter, we’re learning more about the connection.

Media measurement company, Nielsen Online, conducted a survey to examine the relationship between online research and offline purchases. They found that 80% of participants who had recently bought consumer electronics from a brick and mortar store whose site they visited first.

• 53% bought from the site where they spent the most time.
• 58% would choose the internet if they could only use one channel to conduct product research on consumer electronics. Only 25% chose the brick and mortar store.

Nielsen used “pet food” as another category to examine the online/offline connection. They used this category to examine a niche that might not need as much research. I personally think this was a bad topic for that purpose due to last year’s pet food crisis. But let’s check out the data anyway.

Here’s the percentages of pet food survey participants who would use the internet to research each topic.

• 48% Learn about nutritional specifications
• 45% Learn about product ingredients
• 45% Learn about recalls
• 40% Learn more about safety issues
• 40% Find sales/promotions

Of course, as we learned yesterday, more and more people are turning to the internet to make purchases due to rising gas costs.

But the message is clear, online marketing and company websites impact consumer purchasing decisions.

What do you think of the data? Share your thoughts in the comments.

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Forum: Google Optimization Posted By: devirathore Post Time: July 23rd, 2008 at 3:35:56 pm

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