Forum: Search Engine Optimization Posted By: marcmcdermott Post Time: October 27th, 2008 at 11:18:52 am
Source: forums.seochat.com
Google Local -Search Results Query
Forum: SEO Help (General Chat) Posted By: kegan5 Post Time: October 27th, 2008 at 11:57:58 am
Source: forums.seochat.com
column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.
When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:
People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.
90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.
20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.
What do you think of this data? Leave your thoughts in the comments.
Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search
Forum: Google Optimization Posted By: vbcannon Post Time: October 13th, 2008 at 9:06:44 pm
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Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. In today’s SEM agency issues column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.
When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:
People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.
90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.
20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.
What do you think of this data? Leave your thoughts in the comments.
Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search
column, “When will ROBO’s Time Come?,” local search expert Michael Boland explores some of the reasons why ROBO features haven’t picked up on a mass market level.
Source: feeds.searchenginewatch.com
column, “Common Problems with 404 Error Pages,” Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.
Source: feeds.searchenginewatch.com
SEW Experts: When will ROBO’s Time Come?
“Research online, buy offline,” (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. In today’s vertical search column, “When will ROBO’s Time Come?,” local search expert Michael Boland explores some of the reasons why ROBO features haven’t picked up on a mass market level.
Source: feeds.searchenginewatch.com
SEW Experts: The Universal Mastery of Video Content
Video listings cause us to reexamine the way we’ve traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn’t too long ago when universal search rocked the world of SEO or social media changed how we use the Web. In today’s SEM agency issues column, “The Universal Mastery of Video Content,” William Flaiz walks you through the proper way to optimize video content for universal search.
Source: feeds.searchenginewatch.com
