Posts Tagged ‘Jerry Yang’

Underground Training Lab Giveaways

Monday, October 20th, 2008

are beginning to cry foul, saying Wall Street is punishing YHOO just a little too much. Prices dipped below $11 a share this week, almost half the value when Microsoft made its acquisition offer for $31 per share.

A couple of points in defense of Yahoo:

  1. Its decline in search market share is slight. They’re still #2. They’re comparable to the Apple of the search world if you’re just looking at the numbers.
  2. The stock is being brought down by the greater market. Even Google’s stock is down to the mid-300s, despite beginning the year in the high 500s. But Google posted an increase in revenue and beat the pessimistic Street yesterday. Their stock is on the rise at this hour, while the Dow Jones is on the decline again.
  3. They have a bunch of strong properties, including Yahoo Sports, which had a stellar August thanks to the Olympics. They’re also number 1 in email.

A couple of points in defense of Wall Street:

  1. Jerry Yang is no Steve Jobs (or at least not anymore).
  2. The search advertising partnership with Google has been delayed while they attempt to work things out with a wary DOJ.
  3. The economy has everyone holding their wallets tight.

Jerry Yang and the gang need to refocus on the customer instead of executive bonuses, while Wall Street needs to understand that while advertising in general may decline, search advertising is an attractive option for advertisers looking to maximize budgets.

Oh, and in case you’re wondering, Microsoft remains a scorned lover.


Source: feeds.feedburner.com

Does the domain name make any impact on SEO
Forum: Search Engine Optimization Posted By: staffjam Post Time: October 20th, 2008 at 4:33:56 pm
Source: forums.seochat.com

Move Over George Soros Google Wants To Play In the Forex Space

Seems legendary investor George Soros, who supposedly made a billion dollars trading on the foreign currency exchange, will have some competition from Google as they are now hedging against fluctuating currency exchange rates by investments in the forex market.

Cnet reports that Google has invested over $80 million dollars in forex trading hedges to offset the strengthening dollar against the global currencies many of their advertisers are paying them in.

Given that 51% of Google’s revenue comes from outside the United States, many large advertisers are given credit in their own currency which could be worth less at the time they actually pay Google.

The value of the US dollar against the euro, Canadian dollar and the British pound has increased substantially in recent weeks, thus Google gets less US dollars when someone pays them. The actual value of the clicks is done in US dollars at the base of the calculations, so Google advertisers get to pay less than what they would if there was just one currency used in the actual bidding.

Maybe the brothers Google want to emulate Soros who was part of the Google Author series that had CEO Eric Schmidt as part of the presentation.

His Wikipedia entry about his currency speculation profits may be alluring to the Google founders who have shown a penchant for aggressive investments into a number of markets.

“On Black Wednesday (September 16, 1992), Soros became immediately famous when he sold short more than $10 billion worth of pounds, profiting from the Bank of England’s reluctance to either raise its interest rates to levels comparable to those of other European Exchange Rate Mechanism countries or to float its currency.

Finally, the Bank of England was forced to withdraw the currency out of the European Exchange Rate Mechanism and to devalue the pound sterling, and Soros earned an estimated US$ 1.1 billion in the process. He was dubbed “the man who broke the Bank of England.”

Be careful guys, it is a highly volatile market and we wouldn’t want you to lose money.


Source: feeds.feedburner.com

Search engine submission

Monday, September 29th, 2008

Forum: Google Optimization Posted By: orwein Post Time: September 28th, 2008 at 4:42:19 pm Continue…..

When a site is taken over by a new owner and that owner starts a new Adsense account, for the domain, on a site having Google text ads - notice, pleas Continue…..

Hi Sorry this is quite a lengthy post in order for me to explain my problem. We previously had used server load balancing (stopped a year ago) b Continue…..

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

  • Guaranteed cross-selling with pre-defined selling rules
  • Ad Exchange for non-guaranteed inventory
  • Advanced audience targeting techniques based upon behavior and geography
  • Inventory lookup and forecasting across individual and partner sites
  • Creative workflow automation and personalization
  • Powerful rate card tools for improved yield management
  • Filters for better controls around creatives
  • Flexible and powerful APIs
  • Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Continue…..

Search engine optimization seo

Sunday, September 28th, 2008

I am a partner in a web development firm and we put a link back to our site in the footer of all of our clients’ sites. However, I’m wondering if this Continue…..

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

  • Guaranteed cross-selling with pre-defined selling rules
  • Ad Exchange for non-guaranteed inventory
  • Advanced audience targeting techniques based upon behavior and geography
  • Inventory lookup and forecasting across individual and partner sites
  • Creative workflow automation and personalization
  • Powerful rate card tools for improved yield management
  • Filters for better controls around creatives
  • Flexible and powerful APIs
  • Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Continue…..

Search engine submission

Saturday, September 27th, 2008

, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

  • Guaranteed cross-selling with pre-defined selling rules
  • Ad Exchange for non-guaranteed inventory
  • Advanced audience targeting techniques based upon behavior and geography
  • Inventory lookup and forecasting across individual and partner sites
  • Creative workflow automation and personalization
  • Powerful rate card tools for improved yield management
  • Filters for better controls around creatives
  • Flexible and powerful APIs
  • Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

discover more seo….

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonMisconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.” In today’s Search Marketing Crossfire column, “Common Problems with 404 Error Pages,” Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.

» Full story

discover more seo….

Search Engine Watch Expert - Ron JonesInnovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. In today’s SEM.edu column, “Using Twitter as an Education Tool,” Ron Jones outlines a few examples of professors and teachers using Twitter in their lesson plans.

» Full story

discover more seo….

Forum: Search Engine Optimization Posted By: Fatabbot Post Time: September 27th, 2008 at 5:51:46 am discover more seo….

Underground Training Lab Bonuses

Friday, September 26th, 2008

Welcome to the second part of our two-part review of Qassia a search engine dedicated to getting content from its users and building links to their web sites. Last time I introduced you to the concept behind Qassia showed you how to register and gave you a look at the dashboard. This time we ll take a closer look at user-added content….
Source: www.seochat.com

Microsoft adCenter Launches Learning Center

Microsoft’s adCenter has launched a Learning Center. It’s pretty self-explanatory what this feature does, but specifically you’ll find articles, videos and other content that can help you as you navigate your adCenter campaigns.

The Learning Center is designed to help users at any point in their experience with adCenter. From figuring out where your ad is in the Live Search results to tracking conversions, the Live Team wants the Learning Center to help with every step of the process.

Have you checked out the Learning Center? What are your first impressions?

Related Reading:
adCenter Introduces Dynamic Text Insertion
Microsoft Increases Mainline Ads on Live Search from 3 to 4
Microsoft adCenter Updates Credit Card Options


Source: feeds.feedburner.com

Yahoo Rebrands AMP as APT and Launches

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

  • Guaranteed cross-selling with pre-defined selling rules
  • Ad Exchange for non-guaranteed inventory
  • Advanced audience targeting techniques based upon behavior and geography
  • Inventory lookup and forecasting across individual and partner sites
  • Creative workflow automation and personalization
  • Powerful rate card tools for improved yield management
  • Filters for better controls around creatives
  • Flexible and powerful APIs
  • Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement


Source: feeds.feedburner.com

Requesting Current URL without the index.asp
Forum: SEO Scripts Posted By: seomonkeymanocp Post Time: September 26th, 2008 at 8:13:28 am
Source: forums.seochat.com