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column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.

» Full story

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When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.

90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.

20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.

What do you think of this data? Leave your thoughts in the comments.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search

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Forum: Google Optimization Posted By: vbcannon Post Time: October 13th, 2008 at 9:06:44 pm

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I’ve never hear that a change of host could affect existing rankings (aside from ones that host adult sites, etc). Has anyone? discover more seo….

When a site is taken over by a new owner and that owner starts a new Adsense account, for the domain, on a site having Google text ads - notice, pleas discover more seo….

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. In today’s SEM agency issues column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.

» Full story

discover more seo….

When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.

90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.

20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.

What do you think of this data? Leave your thoughts in the comments.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search

discover more seo….

enables local franchises and corporate offices to coordinate online advertising campaigns. Local operations can target their areas and corporate can make sure the brand messaging remains intact.

We recognize that franchises have unique advertising needs that require a solution that is both large enough to handle a franchise s entire network and local enough to drive results to their individual locations, said Yodle CEO Court Cunningham. YodleFranchise combines the local online advertising capabilities of our original offering with reporting and centralized control features that are powerful enough even for the largest of franchises.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search
The Local Advertiser of Today and Tomorrow

discover more seo….

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Welcome to the second part of our two-part review of Qassia a search engine dedicated to getting content from its users and building links to their web sites. Last time I introduced you to the concept behind Qassia showed you how to register and gave you a look at the dashboard. This time we ll take a closer look at user-added content….
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Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate offices to coordinate online advertising campaigns. Local operations can target their areas and corporate can make sure the brand messaging remains intact.

We recognize that franchises have unique advertising needs that require a solution that is both large enough to handle a franchise s entire network and local enough to drive results to their individual locations, said Yodle CEO Court Cunningham. YodleFranchise combines the local online advertising capabilities of our original offering with reporting and centralized control features that are powerful enough even for the largest of franchises.

Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search
The Local Advertiser of Today and Tomorrow

Continue…..

What are the benefits of using Google analytics tool and how it can be install? Continue…..

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J.C. Penney saw 8.7% growth in online traffic for the first quarter of 2008, while same store sales saw a 7.4% drop. Gap saw a 21% increase in online sales compared with an 11% decline in same store sales.

Looking for a way to get shoppers to buy from your site? Free or discounted shipping is a popular strategy. Makes sense, doesn’t it? If people are looking to save on gas, then reduced/free shipping is all the more reason to buy online. Or try couponing, which is up 56%.

The Times also points out that deals on shipping are a stark contrast to businesses who raise fees to cover their costs due to increasing gas prices (yeah, we’re talking about you, airline industry!).

Are you noticing a change in consumer behavior due to rising gas prices? Let us know in the comments.

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Forum: Search Engine Optimization Posted By: TPN Post Time: July 23rd, 2008 at 8:02:26 am

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Forum: SEO Professionals Posted By: sj22 Post Time: July 23rd, 2008 at 9:09:25 pm Continue…..