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column, “SEO Link Building Fundamentals,” Eric Enge shows you how creative link research can provide you with some real advantages.

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SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

• 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
• Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
• 54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
• Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

SLI Systems’ CEO Shaun Ryan shares why this data is important to understand in view of the upcoming holiday retail season: “Adopting proven technologies that can guide shoppers to a merchant’s site in the bustling world of e-commerce will enable retailers to deliver a better customer experience and ensure the holidays are fruitful.”

Related Reading:
SLI Rolls Out Learning Search Update with New Auto Complete Feature
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

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Have someone tried to advertise on Yandex? Is it possible to show multiple ads without bidding against yourself and how on earth do you set the ind
Source: feeds.feedburner.com

SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

• 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
• Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
• 54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
• Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

SLI Systems’ CEO Shaun Ryan shares why this data is important to understand in view of the upcoming holiday retail season: “Adopting proven technologies that can guide shoppers to a merchant’s site in the bustling world of e-commerce will enable retailers to deliver a better customer experience and ensure the holidays are fruitful.”

Related Reading:
SLI Rolls Out Learning Search Update with New Auto Complete Feature
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

Source: feeds.searchenginewatch.com

feedback
Dear Forum, I would really appreciate some feedback on the new site we are building here tutorialz.info Also any feed back of the general layout mi
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Hello everyone. recently i have encounteda problem with Google analytics. it happened that my ex partners have cancelled me an access to admin system
Source: feeds.searchenginewatch.com

SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

• 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
• Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
• 54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
• Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

SLI Systems’ CEO Shaun Ryan shares why this data is important to understand in view of the upcoming holiday retail season: “Adopting proven technologies that can guide shoppers to a merchant’s site in the bustling world of e-commerce will enable retailers to deliver a better customer experience and ensure the holidays are fruitful.”

Related Reading:
SLI Rolls Out Learning Search Update with New Auto Complete Feature
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

Source: feeds.searchenginewatch.com

What’s more important: URL age or URL content, and how to change URLs without penalty
Greetings, My fundamental question is what is more important, URL age or URL content–and is it possible to make a sitewide change of URL structure w
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DMOZ removed from Google Webmaster Guidelines
Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to rel
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is unveiling a new premium ad network specifically designed with bloggers in mind, and they’re launching it at this week’s BlogWorld & New Media Expo event in Las Vegas. The network was launched into beta in June.

Bloggers can apply to the network or are invited to join. They’re compensated with brand advertising based on their influence in conversations in the blogosphere.

We ve seen a strong correlation between campaign effectiveness and the quality blogs our technology is able to surface since launching our targeting platform last year now we re expanding our targeting approach to our own network of sites, said Rob Crumpler, CEO of BuzzLogic. In this fragmented media environment, it has become clear that a popular site isn t necessarily influential when it comes to niche subject areas. Many lesser-known blogs have the capability to deliver great advertising results, they re just not getting paid for it our technology helps correct that imbalance.

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Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as recency and relevancy of message and combine it with a retargeting method that allows advertisers to monitor real-time behavior and adjust their campaign within seconds.

So, does this dynamic pricing work? Turn offers three examples of its success:

• A telecommunications client in Turn’s market saw a 28 percent lift in click-through-rate and a 423 percent jump in conversion rate when adding retargeting to their buy.
• A Fortune 500 financial services client had an increase of over 200 percent in both click-through and conversion rates after starting their retargeting campaign.
• A major auto insurance company saw a 2x lift in ROI when they included behavioral into their campaign targeting auto-intenders.

“Our dynamic pricing model is an alternative to how advertisers are purchasing behavioral inventory today. In this world, offerings aggregate all users in the behavioral segment and every impression is assumed to have equal value to the advertiser. In reality, all users are not equal and pricing should reflect that,” comments Dominic Bennett, vice president of engineering at Turn.

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Forum: Google Page Rank Posted By: seo-chinese Post Time: September 20th, 2008 at 5:47:10 am fore more info…..

Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as recency and relevancy of message and combine it with a retargeting method that allows advertisers to monitor real-time behavior and adjust their campaign within seconds.

So, does this dynamic pricing work? Turn offers three examples of its success:

• A telecommunications client in Turn’s market saw a 28 percent lift in click-through-rate and a 423 percent jump in conversion rate when adding retargeting to their buy.
• A Fortune 500 financial services client had an increase of over 200 percent in both click-through and conversion rates after starting their retargeting campaign.
• A major auto insurance company saw a 2x lift in ROI when they included behavioral into their campaign targeting auto-intenders.

“Our dynamic pricing model is an alternative to how advertisers are purchasing behavioral inventory today. In this world, offerings aggregate all users in the behavioral segment and every impression is assumed to have equal value to the advertiser. In reality, all users are not equal and pricing should reflect that,” comments Dominic Bennett, vice president of engineering at Turn.

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Social sites FriendFeed and Twitter have (separately) updated the designs of their interfaces. You won’t notice much by going to the homepage not logged in.

But once you’re passed the wall, you’ll notice a few changes.
Twitter’s are largely cosmetic in nature, with the biggest change being moving the tabs for Replies, Direct Messages, etc. to the sidebar. They’ve also slapped some Ajax on there to just refresh Home or @Replies when you click on them. Thank goodness.

FriendFeed’s new design incorporates a much needed feature: friend lists. Kind of like buddy lists on AOL’s Instant Messenger, you can sort the people you’ve subscribed to Friends, Professional, etc. You can also create your own lists. Another new feature is adding photos directly to FriendFeed.

But the biggest awesomeness of the day is DUPLICATE DETECTION! This makes Friday end on a happy note after such a crappy week on Wall Street. Ok, it doesn’t bring your money back or prevent all those financial companies from failing, but it does make FriendFeed that much nicer!

What do you think of the updates? Let it fly in the comments.

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