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today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients’ AdWords accounts and offers automatic responsees to campaign changes such as bids, Ad groups, and keywords. Eventually, other advertising networks will be added and integrated with magnify360’s platform.

Here are some features of the tool:

• Individual keyword phrase return on investment (ROI) in real-time
• Cost per click in real-time
• Revenue per click in real-time
• Conversion rate in real-time
• Dollar value lead scoring in real-time
• Campaign ROI in real-time

In order for businesses to survive this recession, marketing must be more efficient, said Olivier Chaine, ceo and founder of magnify360. We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.

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is unveiling a new premium ad network specifically designed with bloggers in mind, and they’re launching it at this week’s BlogWorld & New Media Expo event in Las Vegas. The network was launched into beta in June.

Bloggers can apply to the network or are invited to join. They’re compensated with brand advertising based on their influence in conversations in the blogosphere.

We ve seen a strong correlation between campaign effectiveness and the quality blogs our technology is able to surface since launching our targeting platform last year now we re expanding our targeting approach to our own network of sites, said Rob Crumpler, CEO of BuzzLogic. In this fragmented media environment, it has become clear that a popular site isn t necessarily influential when it comes to niche subject areas. Many lesser-known blogs have the capability to deliver great advertising results, they re just not getting paid for it our technology helps correct that imbalance.

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Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as recency and relevancy of message and combine it with a retargeting method that allows advertisers to monitor real-time behavior and adjust their campaign within seconds.

So, does this dynamic pricing work? Turn offers three examples of its success:

• A telecommunications client in Turn’s market saw a 28 percent lift in click-through-rate and a 423 percent jump in conversion rate when adding retargeting to their buy.
• A Fortune 500 financial services client had an increase of over 200 percent in both click-through and conversion rates after starting their retargeting campaign.
• A major auto insurance company saw a 2x lift in ROI when they included behavioral into their campaign targeting auto-intenders.

“Our dynamic pricing model is an alternative to how advertisers are purchasing behavioral inventory today. In this world, offerings aggregate all users in the behavioral segment and every impression is assumed to have equal value to the advertiser. In reality, all users are not equal and pricing should reflect that,” comments Dominic Bennett, vice president of engineering at Turn.

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Forum: Google Page Rank Posted By: seo-chinese Post Time: September 20th, 2008 at 5:47:10 am fore more info…..

Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as recency and relevancy of message and combine it with a retargeting method that allows advertisers to monitor real-time behavior and adjust their campaign within seconds.

So, does this dynamic pricing work? Turn offers three examples of its success:

• A telecommunications client in Turn’s market saw a 28 percent lift in click-through-rate and a 423 percent jump in conversion rate when adding retargeting to their buy.
• A Fortune 500 financial services client had an increase of over 200 percent in both click-through and conversion rates after starting their retargeting campaign.
• A major auto insurance company saw a 2x lift in ROI when they included behavioral into their campaign targeting auto-intenders.

“Our dynamic pricing model is an alternative to how advertisers are purchasing behavioral inventory today. In this world, offerings aggregate all users in the behavioral segment and every impression is assumed to have equal value to the advertiser. In reality, all users are not equal and pricing should reflect that,” comments Dominic Bennett, vice president of engineering at Turn.

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Social sites FriendFeed and Twitter have (separately) updated the designs of their interfaces. You won’t notice much by going to the homepage not logged in.

But once you’re passed the wall, you’ll notice a few changes.
Twitter’s are largely cosmetic in nature, with the biggest change being moving the tabs for Replies, Direct Messages, etc. to the sidebar. They’ve also slapped some Ajax on there to just refresh Home or @Replies when you click on them. Thank goodness.

FriendFeed’s new design incorporates a much needed feature: friend lists. Kind of like buddy lists on AOL’s Instant Messenger, you can sort the people you’ve subscribed to Friends, Professional, etc. You can also create your own lists. Another new feature is adding photos directly to FriendFeed.

But the biggest awesomeness of the day is DUPLICATE DETECTION! This makes Friday end on a happy note after such a crappy week on Wall Street. Ok, it doesn’t bring your money back or prevent all those financial companies from failing, but it does make FriendFeed that much nicer!

What do you think of the updates? Let it fly in the comments.

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Hi guys, Do you think that different pricing models have different affect on ROI or conversion rate? If yes , why? Thank you, Karma fore more info…..

Hallo, I have one site i have done seo for that site. We are also running affiliate campaign for our site. so my other pages indexing with affiliat
Source: forums.searchenginewatch.com

Yahoo Gives Upcoming a Makeover

Just in time for the Fourth of July, Yahoo has given Upcoming a new look. They’ve also increased the scope of events searchable on the local events site. New event types include farmers markets, craft fairs and street festivals.

Events for over 8,000 cities can be found on Upcoming and the results are also integrated into other Yahoo products, including My Yahoo!, Travel Guides, Music, and Local. Last October, Yahoo announced that Upcoming would be blended into its search results, along with Flickr and Yahoo Answers.

If you already have an account on Upcoming, then you’ll still have access to your communities. Check out the screenshot below to see the new look:

Source: feeds.feedburner.com

QS and ad serving options
I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and vice versa. Because of this, I have always left my ca
Source: forums.searchenginewatch.com

Viewzi Offers New Look at Visual Search
If you re tired of standard search results that yield ten blue links per page there are any number of visual search engines that can change the way you look at the web. But none offer quite the variety of Viewzi. Not content to provide one version of a visual interface on search Viewzi offers more than a dozen….
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Source: www.seochat.com