Underground Training Lab Reviews
Sunday, October 12th, 2008column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars.
When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here’s the breakdown:
- Search Engines (31%)
- Print Yellow Pages or White Pages (30%)
- Internet Yellow Pages Sites (19%)
- Local Search Sites (11%)
People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.
90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.
20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.
What do you think of this data? Leave your thoughts in the comments.
Related Reading:
Getting to Know Local SEO
For Local Search, It’s All About the Online-Offline Gap
Universal Thoughts on Local Search
Forum: Google Optimization Posted By: vbcannon Post Time: October 13th, 2008 at 9:06:44 pm
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